PR Intern: The Sequel

Matt taking pictures at Women's Try-It Day 2013. Photo by Abbie Blank-Libra.
Matt taking pictures at Women’s Try-It Day 2013. Photo by Abbie Blank-Libra.

By Matthew Stoffel

I’m back for round two.

I was the Public Relations Intern last summer for The Outdoor Campus. I learned a lot, and I laughed a lot, and I’ve returned as PR Intern for another summer of hoping to laugh and learn even more.

But I think this should work out for you guys, too. Because if I learned a lot (which I did) and I’m ready to work hard (which I am), it means Thea and I can work together to make sure you guys are hearing about all the great things going on here in Sertoma Park. We have a lot in store in the next three months, and I hope you’re checking our Facebook page ( and Twitter feed ( for everything you need to know about The Outdoor Campus.

I get asked all the time what “Publi

c Relations” means. Basically, my job is letting you guys know about all the cool things going on here at The Outdoor Campus, and hearing what you think. PR isn’t marketing, because there’s a two-way dynamic at play in PR. So when you see us throw some pictures on Facebook, or send out a blurb on Twitter, or do anything else anywhere else –let us know what you think. We love hearing from you, and we want to make TOC your choice for where to spend time this summer.

Matt talking with WTiD13 participants. Photo by Abbie Blank-Libra.
Matt talking with WTiD13 participants. Photo by Abbie Blank-Libra.

Of course, it’s not a hard sell. The trails are beautiful and feature some of South Dakota’s coolest wildlife. Classes, free to the public, will teach you how to shoot a bow, catch a fish or cook something delicious over an open fire. And we have helpful staff and interns who love the outdoors, want to teach you all about them and rock at making sure you have fun in the process.

After a busy year of homework and classes, rehearsals and performances, tests and final papers, I’m back because I had a blast last summer, and I want to make sure you can do the same.

See you on the trails.

Five Great Reasons to Teach Kids Archery

2013_08_03_9999_809Thanks to movies like The Hunger Games, Brave and even the Olympics, archery is more popular than ever with kids. We can hardly keep up with the demand for archery classes here at The Outdoor Campus!

Here are five great reasons to do archery:
1) Archery helps kids get a sense of accomplishment. Even if kids don’t love playing team sports like soccer, basketball or football, they often love the sense of accomplishment an individual sport like archery can give them.
2) It’s not quite as physical as other sports. Kids don’t even have to be able to walk to shoot archery. It’s a great sport for kids with disabilities to try.
3) Archery is physical: If kids wish to progress in the sport, they may consider improving upper body strength.
4) Kids learn responsibility with archery. Archery requires kids to be safe, take care of the equipment and follow some hard and fast rules.
5) Archery helps kids focus. Practicing archery requires kids to stop thinking about friends, TV, phones and music to hit the target. They are trained to concentrate on their target and clear their minds, creating students who have better focus.